Four Types of Investors Who are Not Really Investors

Often, I encounter an email with a subject line such as, “An investor is interested in your company!” or “Wow! Can we talk about your product?” If your morale is low from receiving too many “No’s” from potential leads, and your bank balance is dipping into the “E” side of the gauge, these emails can seem tempting.

I’ve realized now that most of these emails were not about an investment deal at all, but were actually asking me for my money. After experiencing and interacting with many of these, I want to share some things I’ve learned to save you some grief.

These “come-on’s” fall into four major categories…

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